The overall objective is to enable anyone at any level to know how to ensure every commercial document is effective.

By the end of the workshop day, delegates should have learned how to:
   
Convey the essential messages in a document to the reader without any effort on the reader’s part
   
Motivate the reader to respond and take action in accordance with the writer’s wishes
   
‘Speak’ in the reader’s language rather than the writer’s
   
Structure a document with a hierarchy which is in the interests of the reader rather than the writer
   
Analyse previously written documents and be able to restructure them to expose key messages, eliminate waffle and ensure reader-friendliness
   
Possess a toolbox of ‘tricks’ to help guarantee their document gets more attention at the expense of others
   
Edit all body text to ensure every sentence is easy to read
   
   

       
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Copy Doctor		 Contact John Drewry's Making Words Work™
City Point, 15th Floor, 1 Ropemaker Street, London EC2Y 9HT
Telephone: 08707 554 555
E-mail: copy@drewrys.com