By the end of the workshop day, delegates should have learned how to:
   
Brainstorm the crux of each answer at the very beginning of the tender response process
   
Convey the essential messages in a document to the reader without any effort on the reader’s part
   
‘Speak’ in the reader’s language rather than the writer’s
   
Structure a document with a hierarchy which is in the interests of the reader rather than the writer
   
Analyse previously written documents and be able to restructure them to expose key messages, eliminate waffle and ensure reader-friendliness
   
Possess a toolbox of ‘tricks’ to help guarantee their document gets more attention at the expense of others
   
Edit all body text to ensure every sentence is easy to read
   
Ensure every question is robustly answered, with exposure of the tricky ones, creating a no-place-to-hide response environment
   
Construct an excellent Executive/Management Summary every time
   

       
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