EFFECTIVE WRITING TRAINING FOR BUSINESS

• Sales & marketing collateral
• Business letters
• Bids & business proposal writing
• Reports
• Direct mail
• Effective e-mails
• All the effective writing skills you need to be successful

Anyone can write successful business documents – that is, documents which get read, AND get the action you want.  You just need to have some of the secrets of copywriting at your fingertips.  I will show you how to write successfully.  You don’t need to spend years, months or even days being lectured to, or swotting over manuals.  You don’t need all those impressive-sounding writing tips which you then find impossible to convert into practical solutions.  Above all, you don’t need your face rubbed in how clever other people have been.

If you need something quick and effective, something that works immediately, you need my business writing course

I was a copywriter with my own agency, listed in the top 150 UK agencies, for over 20 years.  So I’ve been round the block a few times.  But for over a decade, I’ve been running a hugely successful one-day business writing skills course called Making Words Work™.  It transfers all the necessary business writing skills in one day.  Take a look at the client list. You’ll recognise most of them.  They’re household names.  By the end of one day, thousands of people have walked away with a set of tools they can’t believe.  In that one day, they have learned how to write successfully.  Take a look at the Testimonials and see for yourself what some of them have said.

Making Words Work™ sweeps away all the mindsets, all the ego, all the corporate diktats, all the essay-writing manacles

Making Words Work™ will set you free. It’s ruthless. It asks you to write down what you want.  Then it shows you how to write successfully and get precisely what you want.  Not exactly Einstein, eh?  So then ask yourself why most copywriting fails.

I’ll offer you two metaphors:

•  You can get the ball in the net every time
•  You don’t need to burn the midnight oil doing it

And you want effective writing training, right now.  Well I’ll tell you what I’ve done.  I use 150 slides to deliver Making Words Work™ on the day.  They take delegates step-by-step through the building blocks of effective writing.  In between each slide is my golden voice explaining the process, while they practise it on documents they’ve previously written.  The more adventurous of them create new documents on the day, using the tools and techniques I give to them.  You can do both, at your own pace, with what I’m about to offer you.

My full business writing course for you to buy and call your own

Without any fancy dressing-up, I’ve transferred all my slides in sequence onto an electronic programme.  I’ve then added a recorded voice.  In other words, what I’ve electronically created is my full-day workshop as an interactive audio-visual business writing skills programme.  In 10 comprehensive, how-to-write Modules for you to buy and call your own.

The big advantage, of course, is that you can use them over and over again.  And you can run them at your own pace.  You can go backwards and forwards over them, boning up on the bits that need more practice.  There’s even a fast-track RECAP Module for when you’re more experienced, and you can cut corners.  Making Words Work™ will quickly become your most important copywriting assistant. Click here for a free excerpt, to give you a flavour of what could be yours (remember to turn on your speakers as it’s an audio as well as a visual demo).

People will wonder where your successful business writing skills have come from

You yourself will have to battle with complacency, because it becomes so easy to learn how to produce effective writing.  But you know, there’ll be a far more powerful factor in your life than complacency – achievement, having acquired enviable business writing skills.  We none of us ever get tired of achievement and success.  Imagine how good it makes you feel to get .....

• More business from your literature
• Bigger response from your sales & direct-mail letters
• The replies you want to your dynamic e-mails
• Buy-in to your reports & recommendations
• Higher win-rates for your bids & proposals
• Recognition for your business writing skills

..... all because you’ve got the simple secrets of effective writing locked away in your PC.

For your own personal use, learning how to write will cost you just £199.95 + VAT

You can get what normally costs £2500 for £199.95 (+ VAT), provided it’s just for your own personal use. You'll be able to download the full programme to your PC as soon as you purchase it.  And if you’re not delighted with it, I’ll return your money in full without quibble – see Terms & Conditions for details.

For corporate training people who foresee a use for group business writing skills tuition, we can negotiate a package price. Please use the enquiry box for more details, or call me on 08707 554 555.

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