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Direct mail & catalogues |
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Press releases |
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Sales letters & customer correspondence |
7. |
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Marketing communications collateral |
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Sales brochures |
8. |
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Slide presentations |
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Reports & internal communications |
9. |
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Written complaints response |
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Bids & proposals |
10. |
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Website text |
Every course is bespoke to your documents, your business environment.
The 10 modules constituting the course are all tried and tested in the fire. They are the result of over a decade of successful workshops and master classes across the UK. Thousands of delegates from blue-chip organisations have been through this course and are actively using its tools and techniques.
The course takes you step-by-step through the following:
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Understanding how censorious readers are. Breaking through the censorship and getting your document read |
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Transacting with your reader. All documents are transactional opportunities |
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Talking in your reader’s language. Why will they understand your jargon, your acronyms, your technical terms? |
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Writing for the scanning reader. Don’t assume you’ve even got any real readers |
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Ensuring good headlines. You don’t have to be a great copywriter to write good headlines, over and over again |
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Grading the potency of your text. Enables you to expose and communicate your key messages with no effort on the reader’s part |
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Turning low potency into high potency. Some simple tricks of transformation |
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Understanding the absolute need for an action call, and its ability to increase readership of your document |
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Shortening the sentences. Don’t lose your readers just as you’ve got them to the body copy |
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Fighting democracy. Sameness, equal emphasis and excessive neatness are the enemies of effective written communication |
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