They are the result of over a decade of successful workshops and master classes across the UK. Thousands of delegates from blue-chip organisations have been through this course and are actively using its tools and techniques.
The course takes you step-by-step through the following:
| Module 1: |
Understanding how censorious readers are. Breaking through the censorship and getting your document read. |
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| Module 2: |
Transacting with your reader. All documents are transactional opportunities. |
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| Module 3: |
Talking in your reader’s language. Why will they understand your jargon, your acronyms, your technical terms? |
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| Module 4: |
Writing for the scanning reader. Don’t assume you’ve even got any real readers. |
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| Module 5: |
Ensuring good headlines. You don’t have to be a great copywriter to write good headlines, over and over again. |
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| Module 6: |
Grading the potency of your text. Enables you to expose and communicate your key messages with no effort on the reader’s part. |
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| Module 7: |
Turning low potency into high potency. Some simple tricks of transformation. |
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| Module 8: |
Understanding the absolute need for an action call, and its ability to increase readership of your document. |
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| Module 9: |
Shortening the sentences. Don’t lose your readers just as you’ve got them to the body copy. |
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| Module 10: |
Fighting democracy. Sameness, equal emphasis and excessive neatness are the enemies of effective written communication. |
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There are various ways you can achieve instant writing success, depending on your personal and corporate circumstances.
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