"The workshop was great. I used the tips and techniques to re-write copy for a brochure/proposal and the difference is huge. We just got it back from the designers in draft form and it's a much more powerful piece of text."
.......
“I just wanted to let you know that I used your technique of writing for the scanner by putting the key message in the headers rather than hidden in the body of the text for a report I produced for a senior exec. The report was discussed as part of a large meeting this morning which my line manager attended.
When I saw her after the meeting she commented on how my report was quoted in the meeting and how surprised she was that someone as busy as this exec had had time to read the reports let alone remember what was in one of them. He's also planning to take forward the recommendations I made so the document achieved its aim.
I'd like to think that was down to the way I wrote it using your rules so thank you very much!”
.......
“Your course has dramatically reduced the amount of time it takes me to compose documents. Thank you for changing the way I approach writing (and reading) text.
I have found your approach has really changed the way I approach writing, particularly:
- the key messages as subheads
- the traffic lights test
- the view of text as transactional
I had previously found my brow furrowed in a creative effort, but now have a wrinkle-free forehead!
I thought you should know what an impact your approach has made on me!”
NHS Delegates
“We are now using the techniques you taught to rewrite invitation letters to the public. After some scepticism by many, asking round the office ALWAYS results in a 100% positive response in favour of the rewrite. It does make me wonder how many trees and how many opportunities (and therefore how much money and health!) are wasted by people writing 'conventional' invitations.
Will heartily recommend this course to anyone and everyone - the more open people’s minds, the more surprising the results. Thank you - among my top learning experiences this year.”
Jeremy Moyse, Joint Commissioning Projects Manager, Swindon Borough Council/NHS Swindon
“Thank you for yesterday, I really, really enjoyed the day and learnt so much. I can't wait to put what I have learnt into practice.”
Sonya Knight, HR Advisor, Motivation Centre of Excellence, EDF Energy
Each session that John leads is dynamic and delegates come away with a new look at how they communicate and they give a lot more consideration to how they prepare and deliver key messages. The model John uses is unique, easy to remember and effective. He calls upon his vast experience as a copywriter to give people an insight into what audiences want from information they are presented with, what they read, what they retain and what they discard. His style is relaxed and fun, but the workshop is demanding.
We have noticed a considerable improvement in the quality of presentations, effective e-mails and clarity of communications since we have used John’s methods. John’s events also have the highest demand for attendance as word of mouth about their usefulness and applicability spreads.
Ken Claridge, Head of Organisational Development & Learning, BT Wholesale Markets
You have undoubtedly made our submission several percent better.
Mike Foley, Birse Civils
Just wanted to thank you for the huge contribution you made to our winning bid.
Adam Andrews, Connect Plus Bid Manager, M25 DBFO
We have had to do a major persuasion job on our regulator, Ofcom, over the last few weeks. They had reversed a previous position and this would have been to our detriment. I wrote various letters to them to get them to change their mind (as well as meeting them), and used the 'headings to tell the story' approach. We did finally get them to change their mind, using a series of tactics. I think the headings approach all helped in putting a persuasive case together.
Alex Cheetham, BT Wholesale Regulation
Since the course my email addressing, report writing, and general written communications have taken a real turn for the better.
Hutch Hutchison, Head of Concept Creation and Design, VERTU
Once again, thank you so much for making this such a successful day. I have had great feedback. "The best course I have attended" and "Everything I forgot I had learned whilst studying journalism."
Nicole Morse, Marketing Director, Jetix Europe, UK & Nordic
Recently we've tried to source report writing training for senior managers but the level and proposed content of most commercial providers just didn't meet what we're looking for. Your Nottingham session on the other hand covered 90% of the concerns the PCT has identified that make it difficult for people to penetrate our documents, particularly board reports.
Charlie Keeney, Assistant Chief Executive, Nottinghamshire County PCT
|