"Thank you very much for coming to VSO to give your Copy Masterclass.
I have spoken to all the participants and they are united in saying how inspiring and enlightening they found it"

Roger Hitt, Voluntary Service Overseas

"Excellent training session. I have spoken to all my salesmen and they all found the session very beneficial."

Carole Groves, Regional Business Manager, Bayer plc

"Very effective as it will cut down on meaningless text, and make offers that are of interest to the reader"

"Identified how to bring out key issues in response, to have immediate impact on reader"

"Has made an immediate impact on my writing style"

"I am a convert to the whole system"

"Absolutely vital in telling the story of a bid and engaging readers. The course should be mandatory for all sales people. Excellent"

"I will use this approach when preparing sales literature for bids of higher value"

"The value of Making Words Work cannot be overestimated. Since completing the course I have been complimented on the quality of the bid responses"

BT Government People and Organisational Development

“Thanks for the valuable contribution you have made to complaint handling at the Cheshire. Your two workshops showed us the way, stimulated discussion and enabled us to design a letter writing style that allows us to 'engage' the customer. The greatest single success has been the ability to knit empathy into letters and to get the message over to customers that we care ....and sincerely want to help them resolve the problem."

"Just a note to thank you for the presentation last week at my Sales Meeting.

I have received excellent feedback, with one experienced seller saying it's the best day’s training he has had "

Roy Miller, Aramark

“If we took this course’s messages and suggestions on board, it would revolutionise the way we ran our business.”

“If you want to be a fantastic presenter, attend this course.”

“Excellent course, no more death by PowerPoint for me.”

“Surprisingly simple and useful methods.”

“Very enjoyable and highly effective.”

“Very good pace and good practicals.”

“Making Words Work has become key in every communication I enter into.”

“BT Wholesale Markets needs to communicate clearly to its customers and energise its people across the business to get messages across succinctly and effectively. John Drewry’s “Making Words Work” and “Effective Slide Presentation” workshops hit the spot!

Each session that John leads is dynamic and delegates come away with a new look at how they communicate and they give a lot more consideration to how they prepare and deliver key messages. The model John uses is unique, easy to remember and effective. He calls upon his vast experience as a copywriter to give people an insight into what audiences want from information they are presented with, what they read, what they retain and what they discard. His style is relaxed and fun, but the workshop is demanding.

We have noticed a considerable improvement in the quality of presentations, effective e-mails and clarity of communications since we have used John’s methods. John’s events also have the highest demand for attendance as word of mouth about their usefulness and applicability spreads.

I commend “Making Words Work” and “Effective Slide Presentation” workshops to you.”

" You have undoubtedly made our submission several percent better. "